FinTech brands occasionally turn to unconventional marketing strategies, focusing on real-life experiences such as food, entertainment, and emotional engagement. These initiatives help show that financial technology isn’t just about numbers, algorithms, or complex code, but also about the way it fits into everyday life.
The CP Media editorial team has compiled 10 campaigns that illustrate this idea most clearly.
It’s important to note that the initiatives described here are evaluated subjectively, since performance data isn’t publicly available. The list doesn’t imply any ranking by quality or impact. It simply highlights a selection of particularly creative and memorable projects that capture how FinTech companies connect with people beyond screens.
CryptoProcessing by CoinsPaid: Crypto Pop-Up
The Crypto Pop-Up by CryptoProcessing by CoinsPaid is a strong example of how a warm, human offline gesture can communicate a complex technological idea.
In October 2025, the brand takes to the streets of Limassol, Cyprus’s capital city, with a bright green tricycle transformed into a small bar. Passersby can enjoy free lemonade, ice cream, and cold brew from the local brand BOBO POPS.
The concept is simple: no sales, no pressure. Just a refreshing pause, open conversations about crypto payments, and a cozy lounge area.
The initiative demonstrates how trust can be built not through banners or slogans, but through simple human moments like a sip of lemonade and a smile.
At the time of publishing this guide, the initiative is still running — don’t miss it! It takes place on weekends throughout October 2025, from 9 a.m. to 2 p.m., for participants with coupons.
Binance: Bitcoin Pizza Day Pop-ups
Every May, Binance turns the anniversary of the first cryptocurrency transaction into a true global celebration.
Food trucks with the exchange’s logo travel through dozens of major cities around the world, offering visitors free “Bitcoin Pizza” and sharing the story behind that historic day. The company also partners with local pizzerias that host themed events dedicated to the occasion.
The celebration combines nostalgia and fun. It’s an easy and engaging way to remind people that the adoption of cryptocurrency in the real economy started with something as simple and human as the desire to grab a slice of pizza.
Klarna: House of Klarna
The Swedish FinTech giant Klarna has repeatedly created temporary pop-up spaces in London and Manchester. Inside, visitors found an expansive retail area featuring a variety of brands, mini cafés, and beauty zones. Guests could also attend styling sessions, talks on sustainable shopping, fashion shows, and interactive entertainment.
Through these initiatives, Klarna transformed the Buy Now, Pay Later (BNPL) payment model into an element of lifestyle culture, where managing personal finances feels easy, intuitive, and part of everyday life.
Monzo: The Book Nook
The British neobank Monzo is known for its friendly communication style, and its pop-up project The Book Nook reinforced that image. In 2025, with the help of the creative agency Bartle Bogle Hegarty (BBH), the brand opened a temporary bookstore in London’s Soho district. The space featured a barista counter, DJs, and interactive installations. The main message was that everyone writes their own financial story.
The project was tied to the launch of The Book of Money, yet it wasn’t selling anything. Instead, it created an atmosphere of trust and creativity, where Monzo appeared not as a traditional bank but as a co-author of its customers’ personal narratives.
Cash App: Coachella Party Dome
In 2019, Cash App, with technical support from Omnispace360, hosted an extraordinary immersive closing party at the Coachella music festival. The company built a dedicated space, a massive dome illuminated with neon light and filled with art installations.
Visitors could earn bonuses for downloading the app and using Cash App to make purchases. They also took part in cryptocurrency giveaways, all set to progressive music and futuristic visuals.
The idea behind the initiative was simple. To be part of youth culture, a brand can’t limit itself to sponsoring festivals. It needs to become part of the experience itself, creating emotions and memories that last long after the event ends.
Revolut: The Revolutionaries Festival
In 2024, the FinTech company Revolut hosted its own festival in London. Guests enjoyed live performances by artists and opinion leaders, DJ sets, an art zone, NFT installations, gaming spaces, and interactive sessions on the future of finance. The event combined entertainment with learning, as participants explored the latest features in the Revolut app.
The main idea behind the project was to show that the “revolution” in the brand’s name isn’t just a metaphor but a reflection of its core identity. The company aimed to demonstrate how finance has become an integral part of modern culture, shaping a new generation of users for whom money isn’t a barrier but a tool for self-expression and opportunity.
Crypto.com: Formula 1 Fan Zone
During the 2022 Miami Grand Prix, Crypto.com, which at the time was an official partner of Formula 1, launched its own interactive fan zone that became one of the most popular areas on the circuit.
Inside the zone, visitors could pay for food, drinks, and branded merchandise using Crypto.com Pay, experiencing firsthand how fast and convenient cryptocurrency transactions can be in everyday purchases.
The event became one of the first large-scale examples of integrating crypto payments into a major offline sports event. Instead of relying on trackside banners or logos, the brand demonstrated in practice that cryptocurrency can function just as quickly, securely, and seamlessly as any modern payment technology.
It’s worth noting that in 2025, Eduardo and Fernando Barrichello, professional racing drivers, became brand ambassadors for CryptoProcessing by CoinsPaid. Fefo Barrichello and his legendary father, Rubens Barrichello, shared their experience of working with the brand along with personal insights into the racing world.
Robinhood × Burger King: Side of Crypto
In the fall of 2021, the brokerage platform Robinhood and the restaurant chain Burger King launched a joint campaign called Side of Crypto. Customers who placed an order through the Burger King app had the chance to win cryptocurrency prizes: Dogecoin, Ethereum, or Bitcoin. The rewards were distributed through Robinhood Crypto, turning an ordinary burger order into a first step toward digital investing.
The campaign’s lighthearted tone and the obvious cultural contrast between fast food and finance made it go viral. Media outlets covered it widely, social networks amplified it, and both brands gained a significant public relations boost.
Stripe: CTF Coding Challenge
Stripe has long established a reputation as a platform that builds not just products but an entire engineering ecosystem. One of the key initiatives that helped strengthen this image was a series of Capture-the-Flag (CTF) Coding Challenges, held until 2014.
Participants faced problems related to distributed systems architecture, security, and scalability, challenges similar to those Stripe’s production teams handle in real life. To advance through the competition, developers had to “hack” or optimize code to solve each task.
Over time, these events evolved into a celebration of engineering culture, where learning, gamification, and brand ambassadorship naturally came together. The Stripe case showed that building a strong brand doesn’t always require advertising. It can also be achieved by creating an environment where the most active members of the community can test their skills, collaborate, and grow.
Coinbase: The QR Code Super Bowl Ad
One minute of airtime during the Super Bowl and nothing but a bouncing QR code on the screen. No narrator, no logo, no explanation. Curiosity did the rest, generating millions of visits and briefly crashing the company’s website. Not a bad outcome for a $14 million investment, which was roughly the cost of a 60-second Super Bowl slot in 2022.
Coinbase proved that in an age of information overload, silence and simplicity can be the most powerful forms of marketing.
All of the initiatives mentioned here, despite their different formats and scales, share one common trait. They create emotion instead of relying on the usual calls to “buy” or “sign up.” The CryptoProcessing by CoinsPaid project fits perfectly within this trend. A glass of cold lemonade, a sunny Cypriot afternoon, and an easy conversation about the future of payments — that’s how a FinTech brand becomes truly human.
