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What Are Micropayments and Why Are They Gaining Popularity?
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What Are Micropayments and Why Are They Gaining Popularity?
Subscriptions were one of the main monetization models for digital services for years. Today, the average household pays for more than 10 subscriptions, spending over $200 a month. Yet, according to a McKinsey study, 63% of consumers can’t accurately estimate their subscription spending, while 41% say they’re tired of recurring charges. The problem is particularly evident in the media industry. According to data from the Reuters Institute, only about 17% of respondents pay for online news. Users aren’t always willing to commit to a $10–15...
21 minutes ago
Nataly Antonenko
Nataly Antonenko
Journalist @ CoinsPaid Media
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