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Web3 and Sports Marketing: The Largest Sponsorships by Crypto Companies
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Web3 and Sports Marketing: The Largest Sponsorships by Crypto Companies
Over the past several years, sports sponsorship by cryptocurrency and Web3 companies has emerged as a distinct segment of the global sports marketing market. Following rapid growth in 2021–2022 and a subsequent correction in 2023, the industry returned to active dealmaking in 2024–2025, adopting a more measured approach to both the scale and structure of investments. Between 2021 and 2024, crypto companies signed more than 90 sponsorship agreements with sports leagues, clubs, and federations worldwide. In 2024, the number of new deals was nearly three...
6 days ago
Nataly Antonenko
Nataly Antonenko
Journalist @ CoinsPaid Media
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Events
ETHDenver 2026
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ETHDenver 2026
ETHDenver 2026 is one of the world’s largest international events dedicated to the Ethereum blockchain ecosystem and the development of the Web3 industry. The conference traditionally brings together developers, entrepreneurs, investors, and representatives of the global crypto community under one roof. In 2026, ETHDenver will take place under the New BUIDL City concept — an idea inspired by a digital city where participants not only discuss technologies but also collaboratively build new products and solutions. The event program includes thematic sessions, panel discussions, hands-on workshops,...
Feb 17-21, 2026
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Denver, USA
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Crypto Expo Europe 2026
Conference
Crypto Expo Europe 2026
Crypto Expo Europe 2026 is one of the largest conferences in Eastern Europe dedicated to cryptocurrencies, blockchain technologies, and the Web3 ecosystem. This year, the event is expected to welcome more than 3,000 participants. As part of its two-day agenda, the organizers have prepared an extensive business program, including: Keynote speeches Panel discussions and workshops Expo areas Startup pitch and networking sessions with investors Gala party and VIP activities Special attention at Crypto Expo Europe 2026 will be given to discussions on key industry topics,...
Mar 1-2, 2026
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Bucharest, Romania
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Baltic Payment Forum 2026
Conference
Baltic Payment Forum 2026
Baltic Payment Forum 2026 is an international forum dedicated to payment systems and the development of the FinTech industry. The event will bring together experts from the banking and technology sectors, executives of financial companies, and representatives of regulatory authorities to discuss current trends in digital payments and financial innovation. The forum will be held in a hybrid format, offering both in-person and online participation, enabling attendees from around the world to join key discussions and activities. Baltic Payment Forum 2026 is focused on gaining...
Mar 3, 2026
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Vilnius, Lithuania
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MPE 2026
Conference
MPE 2026
MPE 2026 is a leading European conference focused on the development of payment infrastructure for retail and service companies. For nearly two decades, the event has brought together business representatives, payment service providers, financial and technology companies, as well as regulators to discuss the key factors shaping the payments market. The conference will welcome more than 1,600 participants, including representatives of over 500 international companies. More than 170 speakers will take the stage throughout the event. MPE 2026 is positioned as a professional business platform...
Mar 17-19, 2026
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Berlin, Germany
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