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LG to Launch Blockchain Platform for the Digital Advertising Market
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LG to Launch Blockchain Platform for the Digital Advertising Market
LG Electronics is developing a blockchain platform for buying and selling digital advertising inventory. The project aims to eliminate unnecessary intermediaries, accelerate settlements, and improve transparency across the advertising ecosystem. Through its Blockchain Research Lab division, the South Korean company is building a Web3 solution for the advertising industry on Arbitrum, a Layer 2 blockchain network. The platform is designed to provide advertisers and publishers with a shared marketplace of available advertising inventory while tracking how users interact with ads. The project targets the digital...
6 days ago
Ana Bustos García
Ana Bustos García
Media Contributor
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