Embedded Finance

Embedded finance refers to the integration of financial services like payments, lending, or insurance directly into non-financial digital platforms. Instead of going to a bank, users can now access financial services within apps they already use — from ride-hailing to e-commerce. This trend reduces friction, enhances user experience, and creates new revenue streams for businesses.

The rise of embedded finance has blurred the lines between traditional banking and technology companies. Fintechs and Web3 platforms increasingly embed financial tools to capture customer attention and loyalty. As digital ecosystems expand, embedded finance is expected to grow into a multi-trillion-dollar industry, reshaping how financial services are delivered worldwide.