Affilka, an affiliate marketing platform from leading tech company SOFTSWISS, has increased the iGaming industry’s audience by more than 17 million users in 2023.
SOFTSWISS, a leading technology solutions provider for the iGaming industry, has shared the achievements of its Affilka affiliate marketing platform.
Since the beginning of 2023, the platform has added 70,000 new accounts to its affiliate base, 2.2 times higher than last year’s figures. In turn, the increased number of new affiliate accounts has boosted the number of registrations of new players, which amounted to more than 17 million since early this year.
It’s worth noting that the company’s similar report for H1 2023 revealed that due to the SOFTSWISS solution, the user base of iGaming projects increased by 10 million. So, the company increased this figure by 70% over the next three months.
SOFTSWISS analysts also note the growing number of unique clicks on referral links generated via the Affilka app. This year, their number rose 7.5 times, exceeding 1.6 billion.
Affilka’s economic indicators showed an exponential growth this year. The total player deposit amount increased by over 2.3 times. Along with that, the affiliate Gross Gaming Revenue (GGR) also showed growth of 89.3%, while affiliate payments were up by 90.4%.
According to Anastasia Borovaya, Head of Affilka, the company strives to expand the program’s functionality, extend API features, and improve Business Intelligence (BI) tools for partners.
SOFTSWISS was named the “Platform Provider of the Year” at the prestigious SiGMA Americas Awards 2023. And the company’s analysts regularly share data on the state of the iGaming industry.
