Two-thirds of U.S. residents consider personal finance knowledge a factor in attractiveness when selecting a future partner. Interest in financial compatibility is particularly evident in online dating.
According to a study by OKX, about 66% of Americans said financial literacy makes a person more attractive. This factor is especially important to younger generations — 76% of Gen Z and 75% of Millennials.
Understanding how digital assets and the crypto market work is seen as an advantage. More than half of men surveyed (55%) and nearly half of women (49%) said that awareness of cryptocurrencies and digital wallets increases a partner’s attractiveness. Among Millennials, this number reaches 66%, among Gen Z — 65%, while among Boomers — only 37%.
Merely owning digital assets elicits a more reserved reaction. Overall, only 17% of Americans believe that having crypto-assets makes a potential partner more attractive.
The survey also showed that for young Americans, regardless of gender, understanding money management principles becomes an important compatibility criterion. Interest in financial compatibility is actively reflected in online dating as well. Half of men and 35% of women said they would try a dating app that matches people based on their crypto interests or wallet compatibility. The highest interest came from Gen Z men (65%) and Millennials (64%). Among women, the numbers are lower but still notable — 53% among Gen Z and 48% among Millennials.
Interestingly, 21% of Americans consider cryptocurrency a great Valentine’s Day gift — 25% of men and 17% of women. Meanwhile, 35% would prefer a traditional gift, and 44% don’t care either way.
The survey also showed that only 5% of Americans use crypto as the primary payment method on dates. Among Gen Z, this figure is 13%, while among Boomers it’s less than 1%. Another 6% said they sent crypto after paying a bill with traditional methods. Young Americans cite the lack of technical means for such payments as the main barrier to using digital assets on dates.
The OKX survey was conducted among 1,000 Americans.
Crypto scammers often exploit romantic feelings. About 18% of crypto thefts occur through romance scams.
