American retailer Bed Bath & Beyond announced an expansion of its business model beyond e-commerce through the launch of a blockchain platform focused on real estate financing and the tokenization of real-world assets (RWA).
Bed Bath & Beyond, a U.S. home goods retail chain, announced the acquisition of blockchain company Tokens.com to build infrastructure for a consolidated asset and liquidity management ecosystem. Tokens.com will become a core element of the platform, bringing together real estate financing, securities tokenization, and access to liquidity within a regulated environment.
Tokens.com will be fully owned by Bed Bath & Beyond and integrated with the group’s existing blockchain assets. The platform, built on a new proprietary asset, will aggregate traditional and tokenized assets in a single interface and allow users to track:
- ownership structure;
- valuation ranges;
- available liquidity options.
The service will also include issuer-led tokenization, secured lending, and access to cryptocurrencies.
The technological backbone of the new service will be the tZERO infrastructure, which is part of Bed Bath & Beyond’s blockchain portfolio through Medici Ventures. The platform will use tZERO services for tokenization, custody, and trading of digital securities. For mortgage and secured lending, the service will integrate with Figure Technologies and Figure Markets, providing access to mortgages, refinancing, home equity loans, and renovation loans.
A separate element of the ecosystem will be an embedded AI layer designed for asset analysis, compliance assessment, and decision orchestration. All operations, approvals, and transactions will be conducted exclusively through regulated partner systems.
Users will be able to obtain financing in both fiat and crypto, including stablecoins. Over time, the platform is expected to support a wide range of tokenized and traditional financial instruments. The launch of the operational version of the service is scheduled for mid-2026.
The move into tokenized RWAs comes amid the company’s transformation following bankruptcy. Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in April 2023 after years of declining sales and subsequently liquidated its U.S. retail operations. The brand and intellectual property were acquired by Overstock at auction later that year, after which the company was renamed Beyond Inc. and relaunched Bed Bath & Beyond as an online-only retailer.
The company’s interest in tokenization aligns with a broader market trend — by mid-2025, the volume of tokenized RWAs exceeded $24 billion. For key market development trends from last year, see CP Media’s analytical report.
