American crypto users believe digital assets have greater investment potential than traditional ones. Meanwhile, three-quarters of crypto users in the U.S. intend to continue investing in crypto in 2025.
Kraken’s survey showed that the majority of U.S. investors believe that cryptocurrencies have the highest growth potential in 2025. 36% of respondents favor digital assets, while 34%, 13%, and 17% of respondents choose stocks, bonds, and real estate, respectively.
About 70% of crypto users in the U.S. prefer Bitcoin and other digital assets with high market caps and a long history. In comparison, only 17% of respondents believe in the prospects of new coins, and meme coins such as Dogecoin are considered profitable by only 12% of respondents.
The survey also found that 73% of respondents who own cryptocurrencies plan to continue investing in digital assets in 2025. Meanwhile, about 45% expressed full confidence in their intentions, while about 29% are ready to invest, but their decision may change in the future.
Among the main factors that may influence the decision of U.S. users regarding cryptocurrency investments, according to the study, are:
- positive price movement (31%);
- institutional adoption (22%);
- regulatory clarity (21%);
- personal endorsements (15%);
- reduced volatility (8%).
At the same time, respondents with higher incomes were more likely to express interest in investing in cryptocurrencies. 82% of surveyed crypto investors with an annual income of $175,000 and above indicated they’re ready to continue investing in cryptocurrencies in 2025. At the same time, only 59% of cryptocurrency owners with annual incomes of up to $25,000 expressed a willingness to continue investing in digital assets.
The survey also showed that middle-aged investors are most interested in crypto investments. For example, about 69% of respondents between the ages of 45 and 60 said they had bought a particular digital asset. In comparison, only 55% and 49% of respondents aged 18 to 29 and 30 to 44 said they owned cryptocurrencies. Meanwhile, 46% of middle-aged respondents expressed confidence that cryptocurrencies will be the most profitable investment in the future, with only 23% favoring traditional stocks.
The Kraken survey was conducted on June 6, 2024, among 2,191 U.S. residents over the age of 18, with the help of SurveyMonkey Audience.
Similar surveys showed that less than 1% of consumers are skeptical of cryptocurrencies, and one in five American adults are investing in digital assets.
