The SOFTSWISS team partnered with 10bet, a leading iGaming operator in Europe, Latin America, and Africa. As part of the partnership, the 10bet online platform will utilize SOFTSWISS’ Affilka affiliate marketing software.

iGaming Operator 10bet Integrates Affilka by SOFTSWISS

SOFTSWISS, a leading software provider for the iGaming industry, announced a partnership agreement with 10bet, an online gaming platform and major iGaming operator with over 20 years of experience.

The 10bet team will use Affilka, an affiliate marketing platform by SOFTSWISS, as part of the partnership. SOFTSWISS officials said that through the Affilka integration, 10bet already launched seven brands, five of which were successfully migrated, two created from scratch, and another in development.

According to Yotam Peretz, VP of Acquisition at 10bet, integrating third-party software allows the company to optimize its affiliate programs and drive growth. He also emphasized that SOFTSWISS’ Affilka will help the company provide flexibility, reliability, and personalized support. 

Angelika Antonova, Head of Sales at Affilka, said that the partnership with the leading iGaming operator will allow SOFTSWISS to improve the services offered and achieve new results and standards for the actively developing iGaming environment.

In 2023, the Affilka service attracted 24 million new users to the iGaming sector and was recognized by the expert jury of the Asia Gaming Awards in the nomination “Best Affiliate Marketing Solution.”

Author: Nataly Antonenko
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