The vast majority of traditional financial (TradFi) companies worldwide are already using stablecoins or plan to implement stablecoin-based solutions in the near future.
According to research conducted by Fireblocks, 86% of TradFi institutions, including banks, FinTech firms, and payment services, consider stablecoins a key component of the modern financial ecosystem. Among survey participants, 49% are already using stablecoins, 23% are actively testing stablecoin-based solutions, and another 18% plan to implement them soon.
Fireblocks analysts identified the main drivers behind the growing institutional interest in stablecoins:
- faster settlements (48%);
- meeting increasing customer demand (37%);
- launching new revenue streams (35%);
- improving liquidity (33%);
- cost optimization (30%).
Respondents also noted that trust in the technology is rapidly increasing due to the high readiness of the infrastructure. According to Fireblocks data:
- 86% of TradFi companies already have partnerships to integrate stablecoins into their business processes;
- 82% report infrastructure readiness for wallet or API integration;
- 75% observe clear customer demand for stablecoin-based products;
- 64% highlight growing regulatory oversight and the development of RegTech solutions.
Among the main challenges slowing global TradFi adoption of stable assets are requirements for transaction speed and reliability (41%), as well as the need to strengthen fraud protection (36%).
Stablecoins are being adopted especially actively in Latin America, where 71% of organizations use them for cross-border B2B payments. In Asia, half of respondents see stablecoins as a means to enter new markets. In North America, 88% believe progressive regulation drives the use of stable digital assets, while 42% of respondents in Europe are concerned about limitations of traditional payment systems.
The Fireblocks report is based on a survey of 295 financial industry representatives, including executives, strategy, and innovation managers from traditional and digital banks, as well as various non-bank payment services. The survey was conducted by an independent research company in March 2025.
Previously, Max Krupyshev, CEO of CoinsPaid, noted that TradFi infrastructure is ready to adopt stablecoins. He said stablecoins are becoming a new universal payment method, with the total stablecoin turnover between businesses, platforms, and individuals in 2024 comparable to the combined turnover of some TradFi giants. “Why do businesses choose stablecoins? Because they provide stability, versatility, and ease of integration,” Max explained.
Leading TradFi players such as Visa, Mastercard, PayPal, Intercontinental Exchange (ICE), and many others are testing new stablecoin-based products.
