Visa introduced a new consulting division for banks, FinTech companies, and corporate clients, focused on developing strategies and integrating stablecoins.
Payments giant Visa announced the launch of a consulting division within Visa Consulting & Analytics (VCA), which will offer clients comprehensive solutions for strategy development, technological integration, and assessing the applicability of stablecoins.
As part of the initiative, VCA analysts will:
- analyze market trends;
- develop go-to-market strategies;
- evaluate stablecoin use cases;
- train staff;
- provide support for technological implementation.
According to Carl Rutstein, Global Head of VCA, having a well-thought-out stablecoin strategy is becoming critically important amid the accelerating growth of infrastructure and the formation of global regulatory standards.
According to the press release, the company notes growing demand from financial institutions and large businesses for tools that can speed up payment processing and reduce costs. As of November 30, Visa’s annual settlement volume using stablecoins reached $3.5 billion, which increased demand for specialized consulting services.
Among VCA’s first clients are Navy Federal Credit Union, the largest credit union in the United States; U.S.-based FinTech company Pathward; and VyStar, a major U.S. credit cooperative. These companies already received a set of recommendations from VCA analysts on developing their own stablecoin-based products.
The launch of a dedicated consulting direction is a logical step in Visa’s strategic development.
Previously, in an exclusive comment for CP Media, Alexandra Soroko, Senior Director of Growth Partnerships at Visa, noted that the company views stablecoins as a new foundation for the existing financial infrastructure. “We will continue to integrate stablecoins into the existing infrastructure, adapting their use to the needs of various clients and a wide range of use cases,” Alexandra said.
Over the past several years, Visa has been actively working to introduce blockchain technologies into global payments. In 2024, with the support of Allium Labs, Visa launched the Visa Onchain Analytics Dashboard, an on-chain analytics service for stablecoins. In 2025, the company integrated stablecoins into the Visa Direct platform, enabled banks to manage digital assets through the Visa Tokenized Asset Platform, and continues to actively expand the crypto capabilities of its DLT platform.
