Cryptocurrency payments are rapidly entering various industries, including multiple segments of the automotive market. Digital assets are increasingly used in the B2B sector for transactions between suppliers and automakers, as well as in B2C products for carsharing, taxi services, spare parts, and repairs. Implementing crypto payments has become a significant competitive advantage, clearly demonstrated by the collaboration between ALVADI and CryptoProcessing by CoinsPaid.
Crypto Payments as Key Element of Marketing Communication
ALVADI, a major Estonian auto parts retailer, serves over 300,000 customers worldwide, ranging from individual buyers to auto repair shops and wholesale suppliers. The company’s website receives more than 20,000 visitors daily and offers a catalog of over five million items.
Partnering with CryptoProcessing by CoinsPaid enabled ALVADI to integrate cryptocurrency payments and launch a large-scale marketing campaign, reinforcing its reputation as an industry innovator and leader.
In particular, implementing crypto payments allowed the company to:
- Attract new customers. By promoting the introduction of cryptocurrency payments in specialized media, ALVADI reached a global audience through native advertising.
- Boost brand recognition. The hype surrounding cryptocurrencies led to numerous mentions of ALVADI in the context of innovation and digital assets, significantly increasing brand awareness among crypto enthusiasts.
- Strengthen its image and reputation. Accepting crypto payments positioned the company as a technologically advanced market player, enhancing customer loyalty.
A multichannel marketing campaign was conducted, targeting both existing and potential customers. It included targeted ads on Facebook and Instagram, Google Ads campaigns, press releases in local and international media, and eye-catching banners placed in shopping malls and gas stations. This offline engagement helped attract an audience interested in both automobiles and cutting-edge technology.
Practical Integration of Crypto Payments in Automotive Industry
Using cryptocurrencies as a payment method isn’t just a marketing strategy. The CryptoProcessing by CoinsPaid team integrated digital asset payment functionality into ALVADI’s platform, significantly simplifying international trade and creating long-term growth opportunities as the number of crypto users continues to rise.
The CryptoProcessing by CoinsPaid payment platform supports over 20 cryptocurrencies and 40 fiat currencies, operates under an Estonian license, and serves more than 800 merchant accounts.
Early results of the integration show that ALVADI’s existing crypto-savvy customers have increased their orders, with the vast majority of these transactions being completed using cryptocurrency.
Additionally, the established association between ALVADI and innovative technologies has strengthened its communication with industry professionals, partners, and customers.
The partnership between ALVADI and CryptoProcessing by CoinsPaid is a clear example of how a traditional auto parts business can successfully integrate crypto payments. This strategic move not only enhanced brand awareness and attracted new customers but also reinforced ALVADI’s reputation as a tech-driven and customer-centric service provider.
