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What’s Driving Demand for Embedded Finance Among FinTech Projects?

What’s Driving Demand for Embedded Finance Among FinTech Projects?

Financial services are no longer external to the enterprise. They’re being embedded directly into user interfaces, both at the customer touchpoint and across internal operational workflows. Against this backdrop, the Embedded Finance (EF) market is entering a phase of accelerated expansion, reshaping the broader fintech landscape, where competitive advantage is increasingly defined by user experience. In recent years, the adoption of EF solutions has evolved into a structural trend. According to McKinsey, the European embedded finance market was valued at roughly €20–30 billion in 2023...

12 hours ago

Journalist @ CoinsPaid Media

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Popular topics

Stablecoin Payments Bitcoin Ethereum Ripple DeFi FinTech CBCD Blockchain Web3 AI Finance Analysis Events CoinsPaid Regulation

Incorporation of Blockchain into Products

Incorporation of Blockchain into Products

5 months ago

Best Crypto to Invest in 2025: Should You Buy Bitcoin Now?

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Contributors

Alexandra Korneva

Alexandra Korneva

Co-Founder @ Rubic.exchange

Tim Haldorsson

Tim Haldorsson

Founder @ Lunar Strategy

Andrei Kutin

Andrei Kutin

CEO @ Match Systems

Alexander Nechaev

Alexander Nechaev

Founder & CEO @ AW Trading Software

Sasha Ivanova

Sasha Ivanova

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Trump’s 401(k) Revolution Could Supercharge Digital and Tokenized Assets

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Global FinTech Market Recovery in 2025

Global FinTech Market Recovery in 2025

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What Comes After Stablecoins: The Rise of Tokenized Cash

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What is Generative AI Actually Doing in Fintech and Crypto?

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How Crypto and Blockchain are Quietly Powering Safer Business Models in 2025

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9 months ago

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