Written by Iryna Zastavnyuk
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Iryna Zastavnyuk is a B2B digital strategist and AI specialist, and co-founder of a boutique AI
automation agency. She has over 7 years of experience working with service-based and
technology companies across digital marketing, product experience, and operations.
She helps teams align product experience, operations, and digital marketing so growth is driven
by clarity and trust, not just visibility. Her work focuses on improving onboarding, customer
journeys, and conversion paths, using AI and automation to reduce friction and make complex
systems easier to use. Iryna works closely with founders and operators, bringing a practical,
execution-focused approach to digital growth and marketing performance.
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