Written by Matthew Kenneth Hendricks
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Matthew Kenneth Hendricks
CX Researcher @ CoinsPaid
Matthew Hendricks holds a PhD in Management Studies with a focus on blockchain technologies. He is a Senior Research Specialist at CoinsPaid, a global leader in cryptocurrency payment processing, where he leads qualitative and quantitative research to inform product strategy, market expansion, and commercial decision-making.
Prior to joining CoinsPaid, Matthew worked in PwC’s management consulting practice, contributing to strategy and transformation projects for enterprise clients. He also held research and strategic roles in both EdTech and FinTech at 2U, Yoco, and Nimble in South Africa. His expertise sits at the intersection of blockchain innovation, customer behaviour, and go-to-market execution.
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