SOFTSWISS continues to evaluate the performance of H1 2024 and is introducing new features to its products to drive further growth.
Over the first six months of 2024, Affilka by SOFTSWISS doubled its gross gaming revenue (GGR) compared to the same period last year. Affilka currently powers more than 375 brands.
Significant growth was also observed in affiliate payouts, which increased by almost 60% year-on-year, and player deposits, which grew by 130%. Additionally, over 65,000 new affiliate accounts were registered in H1 2024, representing nearly a quarter of all accounts on the platform. The growth rate of affiliate accounts grew by 50.9% compared to the same period in 2023.
During H1 2024, 17.9 million new players were registered through the referral program, an increase of 77% year-on-year. The total number of unique clicks on referral links remained virtually unchanged from the first half of last year, with just over 965 million.
Earlier, the SOFTSWISS team summarized the Q2 2024 results, reporting success across its Casino Platform, Jackpot Aggregator, and Sportsbook solutions.
Moreover, another update to the Game Aggregator solution was announced — Tournament Tool users now have the option to refuse traditional cash prizes. iGaming operators can now provide a variety of non-monetary prizes ranging in value from free spins to luxury cars and trips to Las Vegas.
The press release highlights that over 20 tournaments are held each month using the Tournament Tool, which was shown to increase the average number of daily bets per user by 22%. The new feature allows operators to implement customized reward strategies and launch tournaments targeted at specific player segments.
Tatyana Kaminskaya, Head of Game Aggregator at SOFTSWISS, emphasized that the company’s approach to introducing new features is always based on thorough data analysis and is designed to provide operators with a wide range of tools for different player interaction scenarios, ultimately enhancing the efficiency of the company’s game portfolio.
Game Aggregator, SOFTSWISS’ flagship product, expanded its portfolio to more than 23,500 titles in Q2 2024, solidifying its position as the largest content hub in the iGaming market.
