Binance Pay integrated with Pix, Brazil’s national instant payment system, enabling local users to pay for goods and services using cryptocurrencies.
Binance users in Brazil can now make crypto payments with instant conversion to Brazilian reais via Pix, the government-backed instant transfer system used by over 174 million people and businesses. The integration supports more than 100 cryptocurrencies available through Binance Pay.
Launched by Banco Central do Brasil in 2020, Pix became the primary cashless payment method in the country. According to official statistics, in 2024, over 76% of the population actively use Pix, surpassing the share of debit card users (68.9%) and cash users (69.1%). The transaction volume reaches 6 billion operations monthly.
The Binance Pay and Pix integration allows Brazilian users to convert digital assets to reais and pay for goods and services without leaving the Binance ecosystem. The solution targets both individuals and businesses, enhancing access to modern financial tools and promoting financial inclusion.
According to a study by Instituto Locomotiva cited in the press release, 42% of investors in Brazil already own cryptocurrencies, the same share as those owning stocks or ETFs. Brazil ranks sixth worldwide by crypto market size, and this integration meets existing consumer demand by simplifying everyday use of digital assets.
In May 2025, Binance Pay also partnered in another major project — the Kingdom of Bhutan launched a unique crypto payment system for tourists, covering over 100 retail locations.
