The price of Bitcoin surpassed the psychological $120,000 mark, reaching a new all-time high (ATH). Key drivers of the growth include regulatory changes and increased demand from institutional market participants, particularly large investments in spot Bitcoin ETFs.

Bitcoin Price Surpasses $122,000 Amid Rising Institutional Demand

On the morning of July 14, 2025, Bitcoin prices began a strong upward move, exceeding $120,000 for the first time in history. According to CoinGecko, at 10:00 AM (GMT-2) BTC hit a new ATH at $122,838 and continues to climb.

In the past 24 hours, BTC price rose by 3.8%, Bitcoin trading volume exceeded $55.6 million, and the asset’s market cap momentarily surpassed $2.42 billion.

Analysts highlight the following key growth drivers:

  • Record capital inflows into spot Bitcoin ETFs. Data from SoSoValue shows net inflows into spot-based BTC exchange-traded funds reached $1.18 billion on July 10. The total volume surpassed $51 billion for the first time since the approval of ETFs in the U.S.
  • Growing corporate interest. According to BitcoinTreasuries, public companies hold over 3.5 million BTC, accounting for about 17% of the total supply.
  • Positive regulatory environment. The launch of discussions in the U.S. Congress on bills providing long-awaited regulatory clarity is seen by market participants as a signal of sustainable institutional adoption of the asset.

Bitcoin prices already broke several ATHs in July 2025. For example, on Friday, July 11, BTC reached $118,000 amid significant accumulation demand.

Author: Nataly Antonenko
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