The price of Bitcoin surpassed the psychological $120,000 mark, reaching a new all-time high (ATH). Key drivers of the growth include regulatory changes and increased demand from institutional market participants, particularly large investments in spot Bitcoin ETFs.

On the morning of July 14, 2025, Bitcoin prices began a strong upward move, exceeding $120,000 for the first time in history. According to CoinGecko, at 10:00 AM (GMT-2) BTC hit a new ATH at $122,838 and continues to climb.
In the past 24 hours, BTC price rose by 3.8%, Bitcoin trading volume exceeded $55.6 million, and the asset’s market cap momentarily surpassed $2.42 billion.
Analysts highlight the following key growth drivers:
- Record capital inflows into spot Bitcoin ETFs. Data from SoSoValue shows net inflows into spot-based BTC exchange-traded funds reached $1.18 billion on July 10. The total volume surpassed $51 billion for the first time since the approval of ETFs in the U.S.
- Growing corporate interest. According to BitcoinTreasuries, public companies hold over 3.5 million BTC, accounting for about 17% of the total supply.
- Positive regulatory environment. The launch of discussions in the U.S. Congress on bills providing long-awaited regulatory clarity is seen by market participants as a signal of sustainable institutional adoption of the asset.
Bitcoin prices already broke several ATHs in July 2025. For example, on Friday, July 11, BTC reached $118,000 amid significant accumulation demand.