In 2025, Brazil’s digital asset market demonstrated double-digit growth, with the average investment per participant reaching 5,700 reais.
The total volume of crypto-asset transactions in the Brazilian market, including Bitcoin, altcoins, and stablecoins, increased by 43% compared to 2024, according to a Mercado Bitcoin report. Analysts also highlighted growing interest from younger users — the number of investors under the age of 24 rose by 56%, becoming one of the key drivers of market expansion.
Stablecoins also emerged as a major growth driver, with the number of transactions involving them tripling. Among the most traded assets, BTC leads the market, followed by USDT, ETH, and SOL. At the same time, the share of investors diversifying funds across multiple digital assets increased by 18%.
Investments in digital instruments with predictable returns grew by 108%, while the total amount distributed by Mercado Bitcoin to holders of these instruments in 2025 reached 1.8 billion reais. Average yields on such products exceeded 132% of the base CDI rate and, in some cases, were exempt from income tax.
According to Fabricio Tota, VP of Crypto Business at Mercado Bitcoin, interest in digital assets is rising across all age and income groups. He also noted that regulation by Banco Central do Brasil and the development of the stablecoin sector further strengthened investor confidence in this market segment.
São Paulo’s stock exchange, the largest trading platform in Latin America, plans to launch its own stablecoin infrastructure in 2026, viewing digital assets and blockchain technologies as key growth drivers.
