Crypto exchange Coinbase unveiled a new debit card for members of its premium program, Coinbase One, offering up to 4% cashback in BTC on every purchase.
The Coinbase One Card was officially launched in the United States. Issued under the American Express payment network through a partnership with FinTech platform Cardless, the card’s issuer is First Electronic Bank.
A key feature of the Coinbase card is a fixed cashback of 2%–4% on all purchases, paid out in BTC. With this, the exchange aims to strengthen its image as a Bitcoin-focused platform, providing users with a unified tool for everyday spending and cryptocurrency accumulation.
The card was first introduced in June 2025, with a waitlist available since then. It’s accessible to Coinbase One subscribers, with the annual fee reduced to $49.99.
As part of the announcement, Luke Gebb, EVP of Amex Digital Labs, noted that American Express views cryptocurrencies and blockchain as an integral part of the evolving financial infrastructure, capable of enabling faster and more efficient ways to move money.
In the U.S., one of the main competitors to the Coinbase One Card is the updated Gemini Credit Card, launched in late August 2025, which offers up to 4% cashback in XRP on various purchases.
