SOFTSWISS unveiled a creative marketing concept that became the highlight of the iGaming exhibition iGB L!VE, which was held in Amsterdam for the last time in its history.
The team from SOFTSWISS, a leading provider of technology solutions for the iGaming industry, presented a dazzling creative marketing concept at iGB L!VE 2024 in Amsterdam.
As iGB L!VE plans to move to London next year, SOFTSWISS paid tribute to the city that hosted the event for many years by designing their stand inspired by one of Amsterdam’s most iconic symbols — the Red Light District. The team took a completely new approach to booth design, recreating the Rosse Buurt atmosphere in a 160 m² space. Visitors to the booth could enjoy a memorable and exciting experience by pressing a red button that turned the stand into a 15-second audiovisual show, with music and conceptual lighting creating an unforgettable impression.
The booth’s visual elements featured three tons of professional stage equipment and 70 m² of LED screens. Visitors were also treated to themed delicacies, including 24 kg of chocolate-covered strawberries prepared by a famous local bakery.
Thanks to this bold and creative concept, the SOFTSWISS booth was recognized as the standout feature of iGB L!VE 2024, pleasantly surprising event attendees. According to Andrey Starovoitov, Co-CEO of SOFTSWISS, the company’s unconventional approach to booth design exceeded all expectations. The event was fruitful for the company in terms of business networking, with a team of 60 employees holding around 200 meetings over two days.
This month, SOFTSWISS celebrated its 15th anniversary in the iGaming industry, and its flagship solution, the Game Aggregator, reached new heights.
