SOFTSWISS consolidates and directs the efforts of the iGaming community to help the people of Brazil affected by the floods. The largest iGaming solutions provider also launched new functionality and helped with the move to a new affiliate marketing platform.
The SOFTSWISS Casino Platform team announced the introduction of two new features that directly impact player engagement and retention:
- Cashout Cancellation Bonus. The feature allows providers to offer players rewards for canceling withdrawal requests. It should be noted that bonus funds accrued this way involve a wager.
- Timezone Management Bonus Feature. Operators received the ability to consider players’ timezone differences when awarding bonuses, designed to increase the personalization of the user experience.
“Player engagement and retention are critical elements of an iGaming project’s business strategy. We are putting a lot of effort into further developing our product features that work towards these metrics,” commented Darya Avtukhovich, Head of Casino Platform at SOFTSWISS, on the initiative.
The Affilka by SOFTSWISS team also prepared a checklist for iGaming operators on smooth migration to the new affiliate marketing platform. It’s important to note that the material will also be helpful outside the context of SOFTSWISS products, describing the basic steps before, during, and after data migration.
In addition, SOFTSWISS aims to consolidate the efforts of the iGaming community to help the people of Brazil affected by the severe flooding that hit the Brazilian state of Rio Grande do Sul. The situation in the region is still very complex. The SOFTSWISS initiative aims to provide immediate relief to those affected and long-term support for the region’s recovery.
The determination to support the people of Brazil in this difficult time was communicated by Ivan Montik, Founder of SOFTSWISS, calling for the participation of all members of the global iGaming community. The head of the company emphasized that Brazil is one of the key markets where SOFTSWISS employees are already working today, so the company can’t remain indifferent to the events taking place in the country and intends to act as a reliable partner for the Brazilian people.
