Surveys among users reveal that cryptocurrencies will be among the top three most popular payment instruments in iGaming projects in 2024, slightly behind bank cards and local FinTech services.
SOFTSWISS has shared a major study on the top trends of the iGaming industry in 2024. The document includes data on cryptocurrency usage, which shows a steady upward trend in digital asset utilization rates. This promises steady growth and wider adoption of cryptocurrencies in iGaming projects in the future.
According to the survey, 60% of respondents prefer bank cards and local FinTech services like Trustly as means of payment. Cryptocurrencies were chosen by 48% of respondents. Analysts believe that the industry will strive to expand crypto integration in response to user demand.
As one of the interim solutions, SOFTSWISS introduced the In-Game Currency Conversion feature, which offers users access to any game available in the casino, regardless of the currency used, through a simplified conversion process. During 2023, 85% of all bets in crypto casinos powered by SOFTSWISS Casino Platform were made with this tool.
Data from the 530+ brands managed by SOFTSWISS shows an 18.7% year-on-year increase in crypto betting in the first nine months of 2023. While cryptocurrency betting volume grew by 66.4%, its share of total bets fell by 4.3 percentage points to 28.5%. This drop is due to the impressive quarterly growth in fiat currency bets since the beginning of 2022.
SOFTSWISS analysts previously shared data on the state of the iGaming industry for the first three quarters of 2023, which showed that about a third of bets in iGaming projects were made with cryptocurrencies. By the way, the SOFTSWISS team was honored in the categories “Best Marketing Campaign” and “Best Customer Service” at the EiGE Awards 2023.
