The Bitget team conducted a large-scale study that revealed the rapid transformation of cryptocurrency from an investment tool into a means for daily payments.
According to Bitget Wallet’s extensive research, 35% of respondents are interested in using crypto for everyday purchases such as groceries, subscriptions, or tickets. Moreover, cryptocurrencies are actively used in gaming (36%) and travel (35%), confirming the trend of widespread adoption of crypto payments as a full-fledged alternative to fiat money.
The report PayFi Unlocked: Crypto Payment Use Cases in 2025, presented by Bitget, is based on a survey of 4,599 users across 9 regions, representing three different generations, from ages 18 to 45+.
Analysts found that the popularization of digital assets as payment methods is driven by rapid development of payment infrastructure, including QR payments, mobile wallets, and crypto cards. Users increasingly trust the stability of stablecoins and the reliability of crypto payment solutions. This opens the way for daily use of digital assets in stores, online services, and mobile apps.
The study also revealed significant generational differences:
- Gen Z (18–29 years) dominates gaming and social use cases: 40% use crypto for gaming, 35% for gifts.
- Millennials (30–44 years) show versatility, preferring to spend crypto on travel (36%), gaming (35%), and digital goods (35%).
- Gen X (45+ years) favors more traditional spending: 40% on travel, 36% on digital goods, online shopping, utilities, and other regular real estate-related payments.
Regional motivations vary:
- In East Asia, 41% spend crypto on digital products and everyday purchases.
- In Southeast Asia, crypto is popular for gaming (41%) and gifts (36%) due to Play-to-Earn models and limited banking access.
- In Africa, 38% are interested in using crypto to pay for education.
- In Latin America, crypto is used for online shopping (35%) and digital goods (38%) amid high inflation.
- The Middle East shows interest in crypto payments for games (41%), luxury items (31%), and cars (29%).
- In Europe and North America, crypto is used for travel, real estate investments, and everyday expenses.
Bitget Wallet actively adapts its infrastructure to these trends by integrating crypto cards, gift certificates, in-app purchases, and national QR systems, enabling users to pay with cryptocurrency as easily as with cash or bank cards.
The Bitget study results highlight that crypto became part of the everyday economy, not just a speculative asset.
Earlier, Max Krupyshev, CEO of CoinsPaid, expressed a similar view, noting that the era of cryptocurrencies as purely speculative assets is over. “Businesses and consumers demand real utility, and crypto payments are becoming the industry standard. The crypto adoption curve is shifting, what was once considered an alternative is now a necessity. Seamless, low-cost, and fast transactions are no longer a benefit but an expectation,” Max explained.
In June 2025, there was a rise in the popularity of using crypto cards for daily expenses among European users, between January and June, new crypto card orders increased by 15%, with an average transaction value of €23.7.
