A study of the payments market showed a high consumer interest in digital assets in 2022. About 20% of the world’s population owns some form of crypto.
According to Accenture’s research, consumers expressed an increased interest in cryptocurrencies in 2022. While most of those surveyed still prefer to use traditional methods to pay for goods and services, around 20% already own digital assets.
One in five holders of cryptocurrencies considers them as an alternative savings option, and 28% expect to make a profit in the long term. Institutional investors also see cryptocurrencies as a successful long-term investment.
Another 22% of consumers own crypto “out of curiosity,” having no idea about its mechanisms and not evaluating the prospects of such investments. However, a small percentage of crypto users (4%) claim that cryptocurrencies may become an alternative financial instrument in the future, and another 4% evaluated their convenience as a tool for cross-border transfers.
As for asset storage, about 23% of users trust crypto wallets. Residents of the Asia-Pacific region showed the highest interest in cryptocurrency wallets, with 44% of consumers trusting their assets to such apps. By contrast, only 18% of consumers in Europe use crypto wallets. Recall that in 2022, the number of crypto storage app downloads on Android and iOS devices was just over 100 million.
Accenture analysts also found high consumer interest in central bank digital currencies (CBDC). However, most respondents cited a “lack of standardization” in the development of public digital currencies, which greatly delays their global adoption.
Accenture’s “Global Consumer Payments 2022” study is based on data from a survey of 16,000 consumers from 13 countries. It took place between August 10 and September 19, 2022 in Asia-Pacific, Europe, South America, and North America.
A recent study found that about 13% of Americans own crypto, while in Australia, one in four residents holds some form of digital assets.
