Binance’s new branded swastika-like emoji was introduced on Adolf Hitler’s birthday. These coincidences forced the company to publicly apologize on Twitter.
On April 20, Binance CEO Chengpeng Zhao shared a new emoji on his official account, which clearly resembles the swastika symbol. After vigorous outrage in comments on the matter, the tweet was deleted, but screenshots quickly spread online.
Twitter users noted that the date the tweet was published coincided with Hitler’s birthday. Some jokingly suggested that Binance was not expressing support for Nazi ideology but was just celebrating 4.20 too wildly.
Eight hours after the incident, Binance representatives said that the company feels embarrassed and doesn’t understand how this emoji went through several stages of review, and no one noticed the obvious resemblance to the swastika. It’s also reported that work on the new emoji design has already begun.
Previously we shared details about the Binance blockchain ecosystem and its history, services and features.