Latin America is emerging as one of the world’s largest hubs for real-world crypto payments, with the total volume of such transactions in the region reaching $44 billion.
Amid the rapid growth of the regional crypto payments market, Oobit announced the launch of its services in Colombia, making the country the ninth market where the company operates its payment platform.
Backed by Tether, Oobit develops infrastructure for non-custodial storage and cryptocurrency payments. The platform focuses on enabling stablecoins and other digital assets to function as a full-fledged method of everyday payment, allowing users to pay for goods and services directly from their own wallets using a virtual Visa card.
According to Oobit, Brazil is currently seeing the fastest growth in crypto payments across the region. Since the platform launched there in November 2024, payment transaction volume has increased by 202%. On average, an active Brazilian user makes around 20 payments per month and spends approximately $400 through the service.
The company attributes its regional expansion to the rapid rise in everyday use of digital assets. According to Oobit, Latin American users are increasingly turning to cryptocurrencies not as investment tools but as a method of daily payments. The spending structure among platform users is distributed as follows:
- supermarkets and grocery stores — 35% of all transactions;
- restaurants — 8.8%;
- small grocery shops — 7.2%;
- department stores — 5.3%;
- fast-food restaurants — 4.1%.
In Brazil, spending patterns proved even more diverse. Users also pay with crypto for barbershop and beauty salon services, which account for 5.5% of spending, as well as for fuel, automotive products, and electronics.
The most widely used payment asset in the region remains the U.S. dollar-pegged stablecoin USDT. Oobit’s native token ranks second by transaction volume, while USDC trails significantly behind.
The company also cited the high level of stablecoin adoption in Colombia as an extra growth driver. According to Chainalysis, the Colombian peso ranks second among global fiat currencies by share of stablecoin purchases on centralized crypto exchanges, highlighting the strong demand for dollar-denominated digital assets among local users.
Another study reports that Brazil ranked fifth globally in digital asset adoption in 2025. Overall, five Latin American countries, including Colombia, entered the global top 25 for crypto adoption.
Earlier this February, Oobit representatives announced the launch of Wallet-to-Bank infrastructure, enabling real-time transfers directly from non-custodial crypto wallets to bank accounts through local payment systems.
