Eduardo and Fernando Barrichello became brand ambassadors for CryptoProcessing by CoinsPaid as they share the values of speed, precision, mastery of control, and the ability to quickly adapt to change.
Crypto payment platform CryptoProcessing by CoinsPaid announced a partnership with racing drivers Eduardo (“Dudu”) and Fernando (“Fefo”) Barrichello. The Barrichello brothers, following in the footsteps of their legendary father, former Formula 1 driver Rubens Barrichello, will serve as official ambassadors for the company in 2025.
Currently, Eduardo Barrichello competes in the FIA World Endurance Championship (WEC) for Racing Spirit of Léman, driving the Aston Martin Vantage AMR GT3 Evo (#10). Fernando Barrichello competes in the Euroformula Open Championship for Motopark, piloting the Dallara 324 (#41).
In the press release, Eduardo Barrichello highlighted that motorsport embodies both precision and adaptability, qualities also integral to Web3 technologies. “CryptoProcessing by CoinsPaid is making digital transactions more intuitive and accessible, and that’s something I’m excited to be part of,” he stated.
Fernando Barrichello drew a parallel between racing and FinTech solutions, since both industries share the drive to always stay ahead, striving for greater speed and efficiency. He believes the partnership with CryptoProcessing by CoinsPaid will accelerate the development of global payment solutions and simplify their complexities, just as activating the DRS increases a race car’s speed on the track.
Eduardo and Fernando Barrichello represent the new generation of racers making their mark in global motorsport today. At the same time, cryptocurrencies symbolize the next generation of payment technologies that are actively being adopted worldwide. Speed, precision, mastery of control, the ability to swiftly adapt, and a forward-thinking approach to innovation — these are the values that unite the Barrichello brothers and the CryptoProcessing by CoinsPaid brand.
“Motorsport is about making split-second decisions at over 200 mph. The same goes for digital finance — there’s no time for slow transactions. At one point, electronic fuel injection was a radical innovation in motorsport. Now, it’s essential. The same applies to digital payments. Eduardo and Fernando represent a new generation that understands how innovation shapes the future, and we’re proud to have them on board,” said Max Krupyshev, CEO of CryptoProcessing by CoinsPaid.
