Producer of CoinsPaid Media Academy spoke about five key strategic platforms integral to an effective marketing strategy for any FinTech and Web3 company.
CP Media’s editorial team never stops educating its readers, so CoinsPaid Media Academy hosted an online webinar on our YouTube channel on strategic platforms for FinTech and Web3 marketing.
The webinar speaker, Tamari Khupenia, Producer of CoinsPaid Media Academy, reviewed five strategic platforms that play an important role in marketing strategy today. In her opinion, being represented on different platforms can both help expand audience reach and harm projects, so brands should abandon ineffective communication channels.
During the webinar, Tamari provided participants with a detailed analysis of how to use social communication platforms such as TikTok, Reddit, X (ex-Twitter), LinkedIn, and Discord to engage target audiences and boost brand awareness. Crucial points covered in the webinar were the key features of each of the five platforms, backed up by best practice examples based on them.
“When it comes to promoting any tech projects, it’s the right choice of communication channels that plays an important role. After all, building a connection with the target audience where users are comfortable is easier than trying to create a community in uncharted territory,” says Tamari.
The purpose of the educational webinar was to provide valuable information for FinTech and Web3 companies, helping them create more effective marketing strategies and strengthen their market position. “Any platform is just a tool. What’s really important for promotion is the communication process itself, the way information is presented, the usefulness of the content, the interaction with the audience, a clear message, and a common language of communication,” summarizes Tamari.
Earlier, CP Media talked about promoting FinTech and Web3 products and companies on social networks and also prepared a special educational course on using TikTok in marketing. Several CP Media employees have taken this course, which is available on Udemy, and shared their experience of starting TikTok accounts on Web3 from scratch.
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