Will was created to represent in the virtual space those who are used not to be noticed
The Entourage community and advertising agency TBWA PARIS showed a short film about the first homeless person in the metaverse named Will. This commercial aims to tell people that while huge sums of money are invested in virtual worlds, more and more people are becoming homeless in France.
According to Statista, the number of homeless people in France has doubled between 2020 and 2021. In the video, Will urges others to think about real homeless people and to help them before investing in virtual items. Recall that the virtual real estate market exceeded $0.5 trillion in 2021. The rapid growth of the industry occurred when Facebook renamed itself Meta. See this article for details.