Among marketers with more than six years of experience, 64% of professionals encourage brand presence in metaverses.
According to Unsupervised, 61% of marketers, regardless of their experience, plan to develop a brand presence in the metaverse. At the same time, qualified experts are more willing to implement this communication channel than marketers with up to two years of experience – 53% of respondents from this category are planning to develop representation in metaverses.
Overall, 843 specialists took part in the study. Of those respondents, 44% plan to use metaverses as one of the main growth drivers.
Some other interesting data include:
- brands should use crypto technology in their marketing strategy – 57% of respondents hold this opinion;
- the most popular social platforms for promotion in 2022 were named Facebook (29%) and Instagram (28%), TikTok came third (19%);
- in the context of trust in social platforms, Generation Z chooses TikTok (38%), Millennials select Instagram (32%), while Generation X and baby boomers prefer Facebook (37% and 46%, respectively);
- more than 25% of marketers think that NFTs are great investments.
Earlier, we described the prospects of metaverses in 2022 and the most interesting projects in this area.