U.S. investment bank Morgan Stanley launched crypto spot trading for retail clients. E*TRADE users can now buy, sell, and hold Bitcoin, Ethereum, and Solana directly through the brokerage service.
Clients of E*TRADE, Morgan Stanley’s online brokerage platform for retail investors and traders, gained access to spot trading in BTC, ETH, and SOL. The service was implemented in partnership with digital asset infrastructure provider zerohash.
The launch came several months after Morgan Stanley announced plans to give E*TRADE retail clients access to cryptocurrency trading. The company has now officially completed the rollout, integrating digital asset trading into its investment platform.
Cryptocurrencies are available for purchase, sale, and custody through a linked zerohash account with a fee of 50 basis points, or 0.5%. Users can also track digital assets alongside their traditional investment portfolio in a single E*TRADE interface. Transfers of crypto assets to external wallets and between accounts are expected to be added by the end of 2026.
In addition to launching crypto trading, the company also introduced several E*TRADE platform updates, including:
- retirement planning service;
- fractional share trading support;
- an updated IPO center;
- new features for the Power E*TRADE Pro terminal.
According to Chad Turner, Head of Morgan Stanley Wealth Management Platforms, the integration of crypto trading was another stage in the company’s digital asset strategy. Matt Jones, Head of E*TRADE, said the company aims to give clients the ability to invest in traditional and digital assets, participate in IPOs, and plan long-term investments within a single platform.
Morgan Stanley has been expanding its presence in the digital asset sector. In March 2026, the investment giant applied to the U.S. Office of the Comptroller of the Currency (OCC) for a banking license to custody crypto assets. It also created a money market fund to hold stablecoin reserves under the GENIUS Act.
